New technologies reinvent printing

graphispag.digital and Sonimagfoto & Multimedia showcased the new business opportunities arising from the alliance between digital printing and photography.

The two trade shows attracted some 20,000 visitors in search of solutions for reinventing graphic communications based on technology and new materials. The sessions on training and trends attracted large numbers of people keen to find out what the future holds, driven by the competition from digital media and the drop in the volume of printing.

Image&Print World Congress

Strong growth of "print everything"

Print whatever you like on any support ¿ the future growth of graphic communications hinges upon personalization, added value and addressing the emotions of the end consumer. Commercial printing is becoming increasingly bound up with cross-media.

Image&Print Corner

Success stories and new techniques

Featuring around thirty brief presentations and conferences on the subjects of graphic design, photography, 3D printing, web-to-print, enhanced reality and green-printing, amongst other topics.

Image&Print Innovation

Innovative uses of graphic technologies

An exhibition of finished products and the possibilities of customizing any object or surface, from furniture to textile decoration, including ceramic tiles and advertising canvases.

The technical professional's day

Technicians and machine operators

And other operatives play an essential role. Putting the latest advances into practice, Graphic Arts Professionals' Day was an initiative to involve and motivate anyone who works in graphic arts companies.

THE SECTOR'S VIEWS

Views from those in the know

MONTSERRAT SOGAS | MARKETING MANAGER FOR EXAPRINT SPAIN AND PORTUGAL
"The Exaprint print stand was a hive of activity of graphic arts professionals, to whom we presented our new product catalogue, new formats and the full range of finishes we offer."

[Tribuna Graphispag]

BEATRIZ CASTILLO | MANAGER OF COMMUNICATIONS AND CSR AT THE SOCIAL ECONOMY COMPANY APUNTS
"Taking part in graphispag.digital for the first time this year was a very rewarding experience. We were able to demonstrate with Apunts what it means to be a social economy company in the graphic and digital arts sector. "