New technologies reinvent printing
graphispag.digital and Sonimagfoto & Multimedia showcased the new business opportunities arising from the alliance between digital printing and photography.
The two trade shows attracted some 20,000 visitors in search of solutions for reinventing graphic communications based on technology and new materials. The sessions on training and trends attracted large numbers of people keen to find out what the future holds, driven by the competition from digital media and the drop in the volume of printing.
Image&Print World Congress
Strong growth of "print everything"
Print whatever you like on any support ¿ the future growth of graphic communications hinges upon personalization, added value and addressing the emotions of the end consumer. Commercial printing is becoming increasingly bound up with cross-media.
THE SECTOR'S VIEWS
Views from those in the know
MONTSERRAT SOGAS | MARKETING MANAGER FOR EXAPRINT SPAIN AND PORTUGAL
"The Exaprint print stand was a hive of activity of graphic arts professionals, to whom we presented our new product catalogue, new formats and the full range of finishes we offer."
BEATRIZ CASTILLO | MANAGER OF COMMUNICATIONS AND CSR AT THE SOCIAL ECONOMY COMPANY APUNTS
"Taking part in graphispag.digital for the first time this year was a very rewarding experience. We were able to demonstrate with Apunts what it means to be a social economy company in the graphic and digital arts sector. "
"Around the World in 50 Posters" by Marc Martí
A journey through various countries by means of posters in a demonstration of foreign advertising in the days before digital printing.